THE ALEX PLATFORM
Marketing strategy, content strategy, offers, and the funnel that joins them — one platform, one sign-in, one record of who the brand is.
Connect the accounts you already post from, set the brand once, and every creative that follows is rendered, queued and published from the same source. The six consoles below are the whole path, in the order you would use them.
Four things that are usually four tools, a spreadsheet and somebody's memory. Here each one is a record the next step reads.
Who the brand talks to, in what voice, and through which accounts. Audience and tone are fields, not a habit somebody remembers, so every render and every page can read the same answer.
Topics: one per subject you talk about, each with its context, its language and its hashtags. Formats: how a subject looks when it is said, and the instructions for writing the next one.
What the audience can buy, and the pages that sell it — catalogue, covers and landing pages carrying the same brand as everything that pointed at them.
One trail, not four exports: a subject becomes a creative, a creative enters a queue, a queue goes out on a connected account, and the offer is the far end of the same path.
Six consoles, in the order you would open them. Every screenshot below is the live console, not a mockup.
Google, LinkedIn, Facebook or X. One session covers every console on the platform — there is no separate account per app, and no password of ours for you to keep.
Who you are decides what you can open, so the person who writes the posts does not need the keys to the billing.
Pick a provider and sign in on their side. Connect never sees your password: what comes back is a token scoped to posting and reading on your behalf, and that token is the only thing stored.
Revoke it at the provider, or delete the connection here, and every app on the platform stops using it at once.
Twitter · Instagram · Facebook · LinkedIn · TikTok · YouTube · SendGrid · WordPress · WooCommerce · WhatsApp · Telegram
The name and the mark, the tagline, the audience and the tone, eleven colour roles, five typefaces, the voice narration is spoken in, and where the shop and the two legal pages point.
Every console that renders anything reads this record rather than its own copy, so moving a colour here moves it on the next render everywhere — and leaves what is already published exactly as it was published.
A topic is one subject the brand talks about: the context behind it, the language it is written in, and the hashtags a post carries in each language.
A format is one look it can be said in — which renderer draws it, the template it is photographed onto, the track it is scored with, and how to open, structure and close one.
A creative is a topic rendered in a format. You review it before it goes anywhere.
A queue is a channel with a schedule and the connections it posts through — a feed, a reels queue, a story queue. An approved creative goes into one and out on its turn, and what happened after it went out reads back through the same connections.
Nothing leaves on its own initiative. A creative is in a queue because somebody put it there.
The last step of the funnel is the one still being built: turning the same body of work into a prelaunch sequence — a planned run of pieces that makes the case in order, ending where the offer opens — instead of a single post pointing at a shop.
The catalogue it ends in is live today at offers.quantumalex.com. The sequencing above it is not, and this page will say so until it is.
Every console above is behind the same session. If you do not have access yet, ask for it and say what you would be using it for.
